Templates
Starting points to copy and make your own. Each one is short on purpose: the versions that get used are the ones that can be sent without a free half hour first.
Customer follow-up template
A short message for after an enquiry, written to get a reply rather than to sound impressive.
Review request template
A way to ask for a review that does not feel like a favour, with the link doing the work.
SOP template
A one-page structure for writing down how a recurring task actually gets done.
Marketing calendar template
A quarter on one page: the goal, the two or three activities, and what happens each week.