Specialists
Build your team with Specialists.
Marketing, sales, operations, finance, customers, websites and growth. You hire them, you name them, and you decide what they may do — the same decisions you would make about anybody who works for you.
Who you can hire
Marketing
Plans campaigns, offers and audiences, and works out what is worth doing next.
Content
Writes the posts, emails and articles, in your business's voice.
Website
Builds and improves your site, and keeps it saying the right thing.
Sales
Works your leads, follows up, and keeps the pipeline honest.
Customers
Answers people, keeps records straight, and notices who is waiting.
Finance
Keeps the books in order and tells you what the numbers mean.
Operations
Runs the day to day — locations, hours, the things that keep working.
How hiring works
- 1
You meet them
Read what a Specialist is responsible for before you hire, the way you would read a CV.
- 2
You name them
Give them a name. They are part of your team, and your team has names.
- 3
They get started
Genesis brings them up to speed on your business, your goals and how you work.
- 4
You set the bounds
Their hours, what they may see, what they may do without asking, and what always waits for you.
What they may do
You decide how independently your Specialists can work. They can prepare work, ask before completing it, or complete repeatable work within limits you set. High-impact actions such as significant spending, moving money, contracts, price changes, destructive changes, and expanding permissions always come back to you.